Golf Business News – LPGA Tour and LET announce rangefinder partnership with Nikon

The LPGA Tour and the Ladies European Tour have jointly announced a new multi-year partnership with Nikon Inc that will see the company's leading imaging, optics and instrumentation products COOLSHOT rangefinders become the Official Rangefinders of both Tours.

With state-of-the-art technology and sleek design, Nikon Rangefinders promise superior performance in a variety of conditions, blending precision, innovation, and seamless durability to enable confident decision-making during the game.

As part of the partnership, LPGA and LET players will receive Nikon Rangefinders for use during competition and practice, as well as rangefinders featuring a special 'competition mode' to comply with the Rules of Golf.

“For Nikon, this is more than a partnership – it's a great opportunity to support a diverse group of amazing and talented athletes, who can use our optics and rangefinders to further their already impressive game,” said Naoki Onozato, President and CEO. , Nikon Inc. “We look forward to seeing how this journey grows and develops in the future, and we are proud to be a part of it.”

LPGA Chief Marketing and Partnerships Officer Nicole Metzger said: “We are delighted to announce Nikon as our new official partner, providing high-quality equipment that supports the success of our athletes. This partnership directly benefits our athletes by providing them with quality materials that improve their performance and confidence on the course. We are always looking to work with companies like Nikon who share our commitment to growing and uplifting sports and developing female athletes around the world.”

“We are delighted to welcome Nikon to the LET family as the Official Rangefinder on Tour for the next two years,” said Fiona Harold, LET Commercial Director. “It is important for us to align with our partners who support our goals, and this is a good example of that. Nikon's investment means our players will benefit from using the best equipment to perform well on the golf course. Their commitment to working with the LET and the LPGA demonstrates their importance in supporting elite female golfers competing around the world. We look forward to working with them.”

Rangefinders were first allowed on the LPGA Tour at the 2021 KPMG Women's PGA Championship, with players now permitted to use rangefinder technology at most LPGA Tour and LET events. The Epson Tour and LET Access Series have allowed the use of rangefinders in competition since 2020.