The Renaissance. And no, we're not talking about Beyonce's epic dancehall album of 2022. We're talking about the WNBA. Established legends, rising stars and rookies have a rockstar following. This season has brought a new level of intrigue—although the realists know that the League has been full of fun since its inception in 1996.
The game is growing at a phenomenal rate and sneaker brands like Nike and Jordan Brand have taken notice. The ranks of athletes have grown rapidly and multi-million dollar endorsement deals have been reached. Ladies are now the first to reveal the best basketball silhouettes like Jordan NIL athlete and UCLA point guard Kiki Rice, who unveiled the Air Jordan 38 during the 2022 Sweet Sixteen. The signature shoes are back, with Sabrina Ionescu becoming the eighth female athlete to sign in the history of the brand, and 30 all time.
Just this month, A'ja Wilson and Nike revealed that they were working on her first signature – the A'One – last year, making her the first black woman to sign with the brand since the Nike Air Swoopes. I.
As we celebrate the start of the 2024 WNBA season, let's take a collective trip back into the Nike archives and celebrate the pioneers of today, and yesterday, who laid the blueprint.
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