Online golf apparel and accessories retailer Hole19 has announced the launch of a new e-commerce store.
Designed to connect golf's leading brands to the Hole19 audience, the platform leverages best-in-class technology and a revolutionary business model in the golf space.
“Our promise to golfers is an unparalleled customer experience, using our bespoke technology to give each guest their own personal shop, and a completely unique experience on site,” said Chris Somerton, Head of E-Commerce at Hole19. “We do so by taking into account the unique personal preferences of each golfer, and reflecting these preferences in the most relevant and engaging way to buy. The result is unlike anything available in retail golf today.”
The platform serves as an extension of Hole19's direct-to-consumer partner product channels. This means that product partners have full control over the product variety offered on the platform, as well as the prices. The benefit of this model for golfers is that it allows Hole19 to offer a much wider range of products than traditional retailers, from tees to replicas and all categories in between.
Initially, the platform was launched in the UK, with expansion to the EU planned for late 2024, and the US in Q2 2025.
“Empowerment is an important part of our mission at Hole19, both for golfers, and for our brand partners”, said Somerton. “Our new e-commerce platform empowers golfers with a personalized shopping experience, and partners, through a business model that puts control back firmly where it belongs, in the hands of brands.”
There are no costs for products to integrate, or trade, the platform, which is a key point for Anthony Douglas, CEO and founder of Hole19. “Our platform is designed for everyone, from the most established companies, to those taking their first steps in the industry. We recognize the difficulty of reaching growth in golf, so we have fully removed all barriers to entry to reach our audience, so we can offer brands ways to grow in our game.”
In 2024 the Hole19 team is going through an important change, the brand relationship is very focused. “IE-commerce allows us to build on the strength of our partnerships with key players in the industry”, adds Douglas. “For 2024, we're focused on doing more with less, which means we're working very closely with our select partners, the Hole19 team, to create the most rewarding and relevant experience for our golfers.”
Brands working with Hole19 can expect to receive unique customer insights, from marketing engagement to purchasing behavior. This 360° view of customers, at a time when the golf audience is very diverse, is very important for companies that want to make informed, data-driven decisions when developing a marketing strategy.
The Hole19 Shop is located at www.hole19golf.com/shop.
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