Golf Business News – The Pitch includes four new locations in the UK and Ireland

Indoor golf club The Pitch has released details of expansion plans that will see four new venues open across the UK and Ireland over the next 12 months.

The new locations will enhance Pitch's position as the UK's premier and most popular indoor golf club – making the game more accessible and diverse than ever – with a third opening in London at Canary Wharf, and three integrated golf locations in Manchester, Birmingham and Dublin. .

Another home extension will be announced in 2025 at sites in Brighton, and another in London. Internationally, there are even plans to expand as far as Melbourne, Australia, as post-covid golf continues to see new numbers of people take up the game.

Whether you are a complete student looking to build the confidence to take a regular course, or an experienced player looking to practice the skills of PGA Professionals at the clubhouse, The Pitch has quickly earned a reputation as the ultimate indoor golf course for all golfers. . It presents a stylish building with a relaxing vibe like a chic members club and accepts corporate bookings as well as casual guests.

With golf participation at a high level, recent research points to a significant increase in 'off-course' involvement as indoor golf clubs and high-tech driving ranges continue to attract urban dwellers to the game, with the fast-paced nature of indoor golf. it is very easy for people to add it to their social networks.

The pitch areas have proven to be the perfect place for those who want to enjoy the game away from the restrictions and rules of a traditional golf club, bringing a premium offering to a non-traditional venue that can cater to large business events. Multiple multiplayer options mean everyone can participate and enjoy a variety of game formats – all while feeling like part of a team as they take on the physical challenge of some of the world's greatest golf courses, such as Pebble Beach in California and the Holy Land. of St Andrews' Old Course.

In an effort to help grow the game, a school for beginner female golfers – run in partnership with Adidas – has been a notable success for the Pitch. Now in its second year, it has attracted more than 1,000 applicants for 100 free training courses. There are plans to expand this program to new areas.

With two venues already open in London – Pitch City off Liverpool Street in Bishopsgate, and Pitch Soho in the heart of the West End – excitement is building as the club will open a third in Canary Wharf in September.

The new location in the heart of London's business district will showcase the best that Pitch can deliver, with premium pools packed with the latest Trackman technology to enhance the playing experience. A licensed bar and a range of mouth-watering dishes will allow players to drink, eat and play at the same time, with on-site DJs and live music in a relaxed atmosphere in the beautiful public areas. As with all Pitch areas, there will be a maximum area reserved for members.

Another exciting new feature is the launch of Pitch at Canary Wharf 'TRENDYGOLF Concept Store' – which will be open six days a week – stocking popular brands such as J Lindeberg, Hugo Boss, Ralph Lauren, G/FORE and more.

And in September, Pitch will launch an exciting new project in Dublin as it debuts its first international venue. Located in the heart of the city on lively and bustling Grafton Street, Pitch Dublin will feature 10 Trackman lounges and a licensed bar serving Japanese fusion dishes. PGA-level coaching will also be available, along with custom club fitting. It's everything you'd expect from your standard, traditional golf club, but with a modern twist that caters to a new type of player.

Preparations are now underway for a November opening in Manchester in the iconic Spinningfields district of the city centre, bringing the Pitch brand to the north of England for the first time in the popular shopping and tourist destination which attracts over 5.5 million visitors a year.

And completing the 'quadruple' will be the Midlands area of ​​Birmingham's second city. The site – which is scheduled to open in early 2025 – will be at the heart of Snow Hill station, in a position to serve the HS2 high-speed rail line from London to Birmingham. With the current lack of such quality offerings in the city, this area will be a popular destination for those looking to enjoy the best of indoor golf.

“This has been a big year for development and the story of Pitch,” said Pitch founder and CEO Elliot Godfrey. “Indoor golf has come a long way since its early days and we feel that, at The Pitch, we offer more than just beaches where people can hit golf balls. It's a gathering place for fun, and it's a way to play and communicate and the game is open to everyone.”

Founder Chris Ingham added: “Our vision is to put the club experience first to attract an audience beyond existing golfers, and these new facilities will enhance our offering and increase the appeal of The Pitch.

“Our opening at Canary Wharf and Pitch Dublin is very exciting as we approach September, as construction continues on this landmark development. We are excited to open our first international location in Dublin, which we believe will be the start of our global expansion.”

The Pitch offers both membership and regular bookings with PGA Professionals attached to assist with coaching. Its venues also offer resident DJs, lounges, contemporary food and beverage, social spaces and a golf concept store in addition to golf courses.

For more information, visit the Pitch website here. To inquire about joint work opportunities, contact [email protected]