Golf Business News – FootJoy adds new prints to mid-summer clothing collection

FootJoy's Mid-Summer clothing range, available in stores from the 4th of July, includes a selection of stylish prints, patterns and classic styles with modern fits, thoughtful details and built-in functionality.

With inspiration taken from the broader design concept of 'Manmade vs Nature' in relation to the game of golf, there are two new color stories in this year's collection – Pine Cliffs and Marina Bay.

Inspired by global fashion trends, the Pine Cliffs collection is brought to life with a splash of Emerald green that creates a rich jewel tone and is perfectly complimented by the classic shades of Navy and White.

Marina Bay celebrates night golf, with deep shades of Black and Purple reflecting the fading evening sky, which is highlighted by the Pink of the sunset and the White of the night lights.

Featured new prints include Jacquard Dot, Banded Birdseye, Flying Wasp and Scottish Town, with the latest design paying homage to the birthplace of golf.

Colin Mynott, FJ EMEA Product Manager for Apparel, Socks & Accessories, said: “We're delighted to launch a new Mid-Summer range of apparel featuring a mix of stylish patterns and prints for golfers looking to refresh their wardrobes mid-season. . “We continue to see strong demand for FJ clothing and believe that both the Pine Cliffs and Marina Bay collections will continue this trend by complementing the already popular SS24 clothing collection.”

FootJoy's Mid-Summer collection is now available at FJ select retailers and at www.footjoy.co.uk.