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Golf Business News – Soudal extends sponsorship of Belgian Open










Golf Business News – Soudal extends sponsorship of Belgian Open



































Global Edition




10.49am 10th July 2024 – Funding and Events






The Soudal Open, the Belgian stop on the DP World Tour and Belgium's most important international golf tournament, will remain on the calendar for at least three more years.

Editor Golazo and his title partner Soudal have renewed their partnership until 2027. The Soudal Open will continue to be held at Rinkven Golf Club in Schilde.

Golf has a rich and long tradition in Belgium for more than a century, where national and international stars have participated in the Belgian Open since the first edition in 1910.

The 2024 tournament, watched by more than 15,000 fans, was won by Spain's Nacho Elvira who finished one shot ahead of Belgium's Thomas Pieters, Denmark's Niklas Nørgaard and France's Romain Langasque.

Next year's Soudal Open will be held from May 22-25, with players competing at Rinkven Golf Club for a $2.5 million purse.

Belgian golf has had an impressive rise in recent years, and the strong development of the Soudal Open, has provided further impetus.

In recent years, Belgian players have impressed the international golf scene. Led by Nicolas Colsaerts and Thomas Pieters as past Ryder Cup players, Thomas Detry is the most impressive in the world and recently finished fourth in the USPGA and 14th in the US Open, the two major tournaments of 2024.

In August he and Adrien Dumont de Chassart, who has also enjoyed an impressive start to his professional career, will represent Belgium at the Olympic Games in Paris.

Vic Baron Swerts, founder and owner of Soudal: “I am very pleased to extend our sponsorship of the Soudal Open for the next three years. Belgian golf fans had the opportunity to see the best international and Belgian golfers play on a magnificent golf course. Golf values ​​are in line with our core values ​​at Soudal: performance, perseverance, attention to detail, fair play and respect. We are proud to put Belgium on the map of this beautiful sport worldwide.”

Michael Jones, Tournament Director of the Soudal Open: “Thanks to the support of title sponsor Soudal, international stars and emerging talents provided an exciting show of the highest caliber for all Belgian golf fans. In this year's edition of the Soudal Open, ten Belgian professionals and five novices had the opportunity to participate in front of the home crowd and thanks to this three-year extension, the Soudal Open will continue to offer exciting golf and help develop Belgium. stars of the future, promoting golf in a broad sense not only in Belgium but around the world. Since its inception, the Soudal Open has revived the rich heritage of Belgian golf in the most impressive way, bringing fans excitement and world-class hospitality to visitors. It is truly a must-see for all golf enthusiasts.”

Ben Cowen, Chief Tournament and Operations Officer of the DP World Tour: “We are delighted that Soudal will continue as title sponsor of the Soudal Open until at least 2027 and we thank them for their support of the DP World Tour. The return of Belgium's historic national Open has been an important and popular addition to our Race to Dubai from 2022, and we look forward to continuing to showcase talented players from Belgium and the world to our global audience over the next three years. “








Belgian Open / Rinkven Golf Club / Soudal Open



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