Toptracer, the world's leading technology company, has announced a five-year partnership with The R&A for The Open and AIG Women's Open.
The agreement will see Toptracer deliver new innovations in unique ways for fans to engage with the game locally at tournaments and when participating in golf facilities using Toptracer technology.
The scope of the partnership will be on full display during The 152n.d Opened at Royal Troon. New this year is a unique partnership that allows Toptracer to integrate its new in-house technology with Foresight Sports—the industry leader in implementing monitoring technology—in the R&A Swing Zone for spectators to enjoy and preview. In addition, this new product will be shown inside the official visitors of the Championship.
As the Official Ball Tracking Provider, Toptracer will continue to provide tracking technology at The Open and AIG Women's Open. Powered on the Championship driving range is Toptracer's 'Tournament Range', a technology that instantly displays trajectories with associated data points such as travel distance, ball speed and launch angle. This will be shown on a large LED screen visible to all on-site spectators and will now be available at both Championships, adding reliable data for competitors in the field and improved interaction for spectators and TV viewers alike.
At The Open site and at more than 1,000 Toptracer Ranges around the world, golfers will have the opportunity to experience Royal Troon in Virtual Golf mode, and join the global 'Closest to Pin' competition at Toptracer Ranges, inspired by celebrities around the world. 'Postage stamp', 8th pit at Royal Troon.
Scott Blevins, General Manager of Toptracer commented: “Toptracer has been providing ball tracking to the R&A at The Open for over 14 years and our team has shown incredible dedication and creativity in their efforts to provide an unrivaled viewing and learning experience for fans. This partnership allows us to offer our trusted technology and data to one of golf's biggest divisions, and we are grateful to the R&A for placing their trust in Toptracer technology for the foreseeable future.”
“The Open is one of the biggest sporting events in the world and is watched by millions of viewers around the world and having Toptracer at The Open since 2010 has been essential in delivering the best possible spectator experience,” added Neil Armit, Chief Commercial Officer at IR&A.
“When we looked to form a long-term partnership with the ball tracking technology provider for The Open and the AIG Women's Open, Toptracer's accuracy, innovation and global presence made them the clear choice.
“We are equally excited about the value and excitement this partnership can bring to golfers around the world, away from our TV screens. Millions of golfers will be able to experience the championship venues in their area.”
Toptracer Ranges, compete in virtual events against golfers from 38 different countries, and see more Toptracer and Championship content on all digital channels – this is something every golfer should enjoy.”
Note: The new Toptracer Range Indoor solution will be available in proshops and retailers from September 1, 2024.
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