As is the tradition in the United Kingdom, both major free-to-air broadcasters will show the Euro 2024 final.
England and Spain meet in Berlin on Sunday, with the Three Lions looking to win their first major tournament since 1966.
Almost all eyes in the nation will be on their screens this weekend, but the audience will be divided between the two channels.
For the Euro 2020 final three years ago, 31 million people watched, with the BBC picking up 25m viewers compared to ITV's 5.9m.
It was the most watched TV event since Princess Diana's funeral and this summer's spectacle may eclipse it again.
If you're struggling to decide who to go with for your streaming needs, we've got you covered.
If you're interested in betting on Spain v England in the Euro 2024 final, don't forget to visit Betano's free bet offer page for a £30 free bet.
Big difference
One big factor that can help you decide where to put your faith is Sunday ads.
Naturally, the BBC will broadcast without any commercials, while ITV will push more breaks at you during pre- and post-match commentary.
But if you appreciate an insightful, detailed discussion about the game and the teams, a few two-minute commercial breaks might be worth the trouble.
Gareth Southgate narrates @danroan there is a 'different feeling' in Sunday's meeting with Spain after reaching a second successive Euro final.#BBCEuros #Euro2024 pic.twitter.com/L0dxOfp0U3
-BBC Sport (@BBCSport) July 12, 2024
Pundits and host
Mark Pougatch brought a unique spirit and reputation to host ITV and did well to compete with the famous face of the BBC in Gary Lineker.
Sitting on the ITV commentary desk has been the likes of Gary Neville, who has demonstrated his impressive football brain on Sky Sports.
Joining him will be Ian Wright, Roy Keane and special guests such as Tottenham manager Ange Postecoglou.
Facing the barrage of questions from Lineker on the BBC are usually Rio Ferdinand and Micah Richards, but they've had their fair share of famous faces on board.
Frank Lampard has earned praise from Richards for his in-depth analysis, while former legend Cesc Fabregas, Ashley Williams and Joe Hart have also let loose.
Juan Mata will join the BBC studio team for Sunday's final, and ITV will have a tough face or two in mind for its inclusion.
Guy Mowbray is still the BBC's senior pundit and his reaction to the semi-final win is doing the rounds on social media.
He is considered one of the best in the business and always seems to find the right words at the moment.
Alan Shearer has been joining him at England games and he has not been afraid to express his views and love for the national team at key moments.
Downfield will be Kelly Somers, providing pitchside coverage and keeping an eye on the ground.
On ITV, Sam Matterface will be on the mic in Berlin.
Ally McCoist will also join him, and the Scotsman has recently shared a request for Clive Tyldesley to commentate in the final.
Gabriel Clarke will be a man on the ground and is not afraid to ask tough questions when needed.
🗣️ “One of the things people want to avoid is being embarrassed in public.”
🗣️ “We were not comfortable [in the group stage]we were very aware of the noise around us.”
🏴 Will England be freed? #Euro2024 | #NEDENG pic.twitter.com/NmbERDpxmn
– ITV Football (@itvfootball) July 10, 2024
Social media decision
Normally, the BBC is a bit squeamish about reporting on major sporting events, but something feels different this summer.
It seems the verdict on social media is that ITV have upped their game, and may be rewarded with more viewers for the final as a result.
Their punditry team certainly gained more credit than the BBC, who were criticized for their views on both Harry Kane and Gareth Southgate earlier in the tournament.
Commentary may still be in favor of the BBC, so it may be a case of viewers watching ITV for analysis and changing the game itself.
Either way, both broadcasters will be rejoicing at the prospect of England winning the big trophy.
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