Luxury clothing brand Tumi, a subsidiary of Samsonite, has signed women's world number 1 Nelly Korda and Ludwig Åberg, a rising star of the men's game, as brand ambassadors.
The luxury luggage and travel bag maker, which already has a global roster of athletes representing the brand, including Formula One driver Lando Norris and Tottenham Hotspurs captain Son Heung-min, has signed Korda and Åberg to help with its marketing campaign following the launch of its game. the first collection of golf bags at the 2024 PGA Merchandise Show. At the same time, Tumi announced that it has become the official advertising partner of the LPGA, PGA Tour, and PGA Tour Champions circuits.
“As an international brand, we wanted ambassadors with global appeal to be with our customers around the world. Nelly and Ludwig are two of the biggest names in golf, both dedicated to their game and driven to achieve,” said Jill Krizelman, Tumi's global SVP of marketing and ecommerce. “This collaboration feels very collaborative with the players and Tumi as a product. We are excited to support these players as they fulfill their potential and develop as players in the years to come.”
Korda, who has won six times this year, including winning five times in a row in the spring, said: “I am very happy to work with Tumi as a global ambassador, representing the team on tour and on tour. There is a lot of synergy between TUMI as a brand and the way I approach my game – we share the same drive for perfection. It's a partnership that feels like a real fit.”
Two-time winner Åberg, who is in his first full season as a pro, has already claimed seven top-10 finishes this season, including a runner-up finish at the Masters.
Speaking about the relationship, the 24-year-old Swede said: “I've been a fan of Tumi for a long time, so it's a great feeling to be chosen as one of their new global ambassadors. It's a fulfilling moment to work with a company I respect so much, and have them support me as I compete at this high level.”
To see Tumi's golf luggage and bags, visit
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