Kevin Durant has put Nike in the spotlight after the company did not feature the Suns star in their new advertising campaign.
Ahead of the upcoming Paris Olympics, Nike launched a major campaign featuring some of the world's most recognizable athletes.
The campaign, titled “Winning Is Not For Everyone,” has so far featured a number of NBA players competing in the Olympics, including LeBron James, Giannis Antetokounmpo, Victor Wembanyama and A'ja Wilson.
Victory Is Not For Everyone. For those who do whatever it takes. #WinningAsntForEveryone #Paris2024 @Olympics pic.twitter.com/SRk3stApJu
— Nike (@Nike) July 19, 2024
But Durant was notably absent from the campaign, despite being with the brand for the better part of 17 years.
Not to mention, If KD wins another gold medal, he will become the all-time leader in Men's basketball gold medals after previously winning in 2012, 2016 and 2021.
The 14-time All-Star appeared to be devastated by the upset and took to his Instagram stories to vent as much.
Kevin Durant is upset he was left out of the new Nike Olympic Commercial
Durant is the all-time scoring leader in USA Olympic history and has been with Nike since 2007 pic.twitter.com/zLTdN5g1e9
– Ingram Alerts (@IngramAlerts) July 19, 2024
He said, “@nike tell me, Am I a bad person???? He also posted a photo of himself wearing a Nike USA Basketball shirt.
In the next few stories, he posted another photo of himself, Carmelo Anthony, LeBron James, and Kobe Bryant with their gold medals in 2012 with the caption, “Been wit yall every step of the way @nike.”
On the next slide he said, “Even during the Olympics quarantine @nike,” with a photo of himself with Jimmy Butler, Draymond Green, and Harrison Barnes in 2016.
The Nike KD series is the third longest-running shoe line in basketball history, behind the Air Jordan and LeBron James' series.
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