Working to break down the barriers surrounding the application of sunscreen in sports, Solex, a versatile sunscreen, designed for sportsmen and outdoorsmen, has partnered with the Melanoma Fund.
The partnership will help those who spend a long time exposed to the sun to stay protected, while keeping their hands clean, thanks to Solex's unique hands-free application.
The applicator is especially suitable for those who participate in outdoor sports such as golf, cricket, tennis, and cyclists – allowing sports people to protect themselves without interfering with performance.
The partnership between the Melanoma Fund and Solex initially grew out of a shared golfing experience, with the 'Slip! Slap! Swipe!' campaign providing free sun protection kits to golf clubs across the UK. This has gone a long way in making sure golfers understand why it's important to protect yourself from the sun before hitting the first tee.
However, for complete protection, sunscreen should be reapplied every two hours. As many golfers are reluctant to do so, for fear of the 'greasy grip' that can be associated with conventional sunscreens and sprays. The unique Solex applicator solves this problem, leaving hands clean, giving golfers another option and no reason not to protect themselves while on the course.
Interest in the Solex brand has grown significantly since it was first introduced to the UK market in early 2024, with notable venues such as Gleneagles, St Andrews, The London Club, Adare Manor, and Loch Lomond all carrying the product in their stores. of art. The application bottle can be marked, helping to create a useful, yet memorable purchase in the group store.
Regarding the relationship, the Solex team said; “We are pleased to partner with the Melanoma Fund as we share the same goals of increasing awareness of the need to reapply sunscreen every two hours. Over 60% of people in the UK avoid this, leading to sunburn or worse.
The charity has done a great job in raising awareness of the risk of skin cancer, which affects many golfers, and we look forward to continuing that education process.”
Michelle Baker, CEO of the Melanoma Fund added: “Our mission is to break down barriers and remove excuses around sunscreen. Our partnership with Solex is based on solving that problem and we are happy to convey this message in as many ways as possible.
With help from Solex, we can get the message out to golfers and all other sports people, that they no longer have to choose between their game or their health”.
Solex will join the Melanoma Fund at LIV UK, held in July at JCB Golf & Country Club near Staffordshire. Tournament attendees are strongly encouraged to stop by the Fan Village to visit their Sun-Sorted! stop by, get a free goodie bag and learn more about the importance of applying sunscreen, as a player, or during the week as a spectator.
Attendees will also be able to win a fourball at London Golf Club at the stop.
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