Golf Business News – HSBC to headline sponsorship of new Legends Tour event in India

HSBC India has become the title partner of the first Legends Tour event in India, which is being played at Jaypee Greens Golf Course in Delhi from August 29 to September 1.

The HSBC India Legends Championship hosted by Jeev Milkha Singh is also sanctioned by the Professional Golf Tour of India (PGTI) and will see 10 Indian golfers participating in the tournament, including host and Legends Tour member Jyoti Randhawa .

Jeev Milkha Singh said: “It will be a big boost for Indian golf. It's special to me, and I'm very excited to be hosting and playing this event at Jaypee Greens. Golf is the fastest growing sport in our country today. There are a lot of promising young players coming out – we have a great junior program, a great professional tour. The way things are going, we will see many professional golfers coming out of India who will be playing on the world stage and making the country proud.”

Sandeep Batra, Head, Wealth and Personal Banking, HSBC India added, “We are proud to announce our title sponsorship of the Legends Tour in India, an important step in realizing our long-term vision for golf. Our desire is to leave a lasting legacy in sport, encouraging growth and development at all levels.

“Through this partnership, we aim to encourage future generations to embrace golf, while ensuring a sustainable future for the game. We are committed to supporting the growth of golf in the country, and this partnership marks an exciting milestone in our journey.”

Speaking about the partnership with HSBC, Legends Tour CEO Phil Harrison said: “This is a big step for us, going to India for the first time and it's great to have HSBC by our side on this journey.

“They have been incredible supporters of golf around the world and we look forward to continuing to strengthen our relationship with them in India during the first Legends Tour event in the country. HSBC's pedigree and reputation is a perfect match for our goals and our product's target market.”