Cristiano Ronaldo launched his own presence on YouTube, taking his social media presence to another level.
Ronaldo has north of 900m followers on Facebook, X and Instagram and is now trying to abuse YouTube. Like his channel, titled RR Cristianolaunched on Wednesday, it attracted more than six million subscribers on the same day.
The section about the channel simply reads: “Welcome to UR Cristiano – Cristiano Ronaldo's official YouTube channel. SIUUUsubscribe!”
12 videos were posted quickly, suggesting the project has been in the works for some time, with views ranging from 400,000 at the low end, to over 2.5m.
At the time of writing, the most viewed video is the 'Mr & Mrs' match between Ronaldo and long-time partner Georgina Rodriguez. Others include Ronaldo scoring Portugal's 10 goals against Greece at Euro 2004, in what looks set to be part of a long-running series, and a video comparing free-kicks taken by Ronaldo and his eldest son, Cristianoinho. Another about overcoming adversity is just a clip from a press conference, and Georgina looks set to sing a lot.
All videos so far are short. Several were less than a minute long and none ran longer than three.
Although popular with American sports stars in the NFL and NBA, YouTube is still an untapped platform in football. Manchester United's Ella Toone and England's Ella Toone launched a vlog channel in late 2022 as she seeks to capitalize on her burgeoning popularity, while retired goalkeeper Ben Foster was the most featured footballer on YouTube, ahead of Ronaldo, and – Bicycle GK.
As for his work on the pitch, Ronaldo has a contract with Al Nassr in the Saudi Pro League until the end of 2024/25. His move from Europe saw his goal numbers rise, netting 50 goals in 51 games last season, but the veteran has struggled in Portugal's preparations for Euro 2024. Ronaldo will celebrate his 40th birthday in early 2025.
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