Golf News

Golf Business News – AFGolfStore uses SAM putter technology

AFGolfStore, the largest independent golf store in Bedfordshire, Cambridgeshire and Buckinghamshire, has upgraded its facilities by incorporating Science & Motion putter fitting and training technology across its premises.

Known for its advanced solutions in putt instruction, coaching, and puttering, Science&Motion provides unparalleled tools for dedicated golf instructors and elite golf facilities.

“At AFGolfStore, we offer a putter fitting service, detailed putter analysis, and specialized putting lessons,” shares Chris Hattersley, Marketing Manager at AFGolfStore. “Since launching our first store in 2019, SAM PuttLab has been the cornerstone of our services, providing our customers with insight and data-driven guidance.”

SAM PuttLab is recognized as the industry standard for professional putt analysis and training. It delivers highly accurate data and a unique measurement system based on tour performance data, which reveals individual strengths and areas for improvement. This enables trainers to design targeted training programs that deliver proven results.

SAM PuttLab is an advanced putter fitting and training tool

“We are delighted to offer SAM PuttLab in all four of our stores in Cambridge, Kettering, Milton Keynes and Peterborough,” continued Hattersley. “Our team of qualified professionals and coaches are fully trained in SAM technology, which allows them to give our customers the best feedback on how the putter is delivered to the ball, from stroke initiation through impact, and ball roll. This technology has helped us turn weaknesses into strengths, not only through technological advancements but also through finding the right putter to match each player's game.”

Christian Marquardt, founder of SAM PuttLab and Managing Director of Science&Motion, added, “We are proud to partner with AFGolfStore to bring our cutting-edge technology to more golfers. Our technology is designed to deliver accurate, actionable information that helps coaches refine their teaching methods and golfers improve their performance on the green. Together, we are committed to raising the bar for education and fitness across the industry. “

Check out more about our SAM PuttLab entries here. For more information about SAM putt analysis and studio technology, please contact the sales team: [email protected]


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