The CMAE European Conference on Club Management takes place in London from 22 to 24 September 2024, bringing together club management professionals, industry experts, and thought leaders from across Europe for an inspiring and insightful three-day event.
The conference opened on Sunday, 22 September at the Caledonian Club, with moderator Nick Taylor setting a dynamic tone for the conference. Ciara Aspinall opened the sessions with a thought-provoking presentation on “Unlocking the Power of Employee Engagement,” emphasizing the importance of employee motivation and involvement in successful club management.
Gustav Putter shared his incredible journey in “Touching Points Between Surviving a Massive Stroke and 30 Years as a CM,” offering personal and professional insights that captivated the audience.
The day also included a discussion on “Capital Planning” led by James Burns CCM and John McCormack CCM from Club Benchmarking, and a forward-looking session on “The Future of Events” by Ed Edwards CCM '54, Francisco Lancastre David CCM.
Attendees enjoyed an evening networking session and a memorable Thames Boat trip, which encouraged networking and exchange of ideas against the beautiful backdrop of London's landmarks,
The second day, Monday, September 23, took place at the Royal Automobile Club, where sessions included an inspiring talk by Maggie Alphonsi on “Challenging Ideas and a Winning Mindset,” followed by an enlightening discussion on “Diversity, Equality, and Inclusion” with Darshan Singh and Jules Murray.
In parallel, Wesley Cooper and David Lyon present an insightful case study on the transformation of a Buckinghamshire club into a private members' club. Dr. Jon Finn captivated the audience with his session “How Leaders Can Break Bad Habits and Build New Habits in 4 Science-Backed Steps,” offering practical advice for team leaders. The day concluded with an update from Jackie Davidson of the R&A, the CMAE AGM, and a healthy networking drinks reception at The Travelers Club.
The final day, Tuesday, September 24, held at the Lansdowne Club, began with a session on “Building a World-Class Workforce Culture” by Damon DiOrio, CCM, CCE. Throughout the day, participants explored the themes of leadership, resilience, AI in the club world, and effective team communication with expert presentations by Helen Monument, Eddie West Burnham, George Stavros, and Mark Beaumont.
The conference concluded with a sumptuous Gala Dinner at the RAC where CMAE celebrated the latest CMDip and CCM recipients, marking the occasion's merits in providing rich and inspiring learning opportunities.
Commenting on the success of the conference, Torbjörn Johansson, CEO of CMAE, said, “This year's European Club Management Conference stood out as a special three days since many venues were used and the best presenters (so far) had the participation we wanted. . We see this as a platform for group managers to share information, gain insights, and create connections that will strengthen the industry across Europe and the Middle East. The variety of topics and speakers provided valuable food for all present.”
“Thank you to our speakers, attendees, and partners for making the European Club Management Conference a resounding success. We look forward to continuing discussions and developing the work of club management in the coming years.”
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