Leading Golf Pride has partnered with EON Productions, the company behind the James Bond franchise, to create a limited edition 007-themed golf grip kit.
In honor of the 60th anniversary of the release of the 1964 film The golden fingerthis kit includes 14 custom made handles and a specially designed gold bar assembled display.
Golf Pride used its vast experience in design and material innovation to create the basic functionality of the product, before taking on the exciting challenge of bringing to life the iconic James Bond cultural icon.
The tuxedo-inspired grip represents the very best of Bond, a tribute to the actor's great style and sophistication as he has evolved over the past six decades, while the 007 highlighted area pattern with Goldfinger-era lapels blends seamlessly with the diamond-encrusted design, evocative of . white dress shirt for a modern secret agent. A black grosgrain bow tie and gold accents complete the look, reflecting GoldenEye's suave style.
“Although we are a performance equipment product at heart, and this grip carries the latest and greatest Golf Pride hallmarks, we really wanted to have fun with this one,” said James Ledford, President of Golf Pride.
With the James Bond kit, Golf Pride continues to find new ways to marry golf and culture in the form of unique products. Earlier this summer, Golf Pride launched a collaboration with Stephen Curry.
“Whether it's partnering with a famous film company like James Bond, or a global sports icon like Stephen Curry, we want to give golfers unique ways to connect to the game through the things they love,” added Ledford.
The kit retails for £189 and will be available to pre-order on 007Store.com from October 1. It is also on display at the 007 Store in Burlington Arcade, London until December 31.
For more information on the James Bond Golf Pride grip kit, or to register for the pre-sale, please visit the 007 Store.
To learn more about Golf Pride's full range of products, visit golfpride.com.
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