Driving range technology company Toptracer has announced a strategic partnership with Sweetspot, a leading commercial golf course provider.
The collaboration, supported by a small investment from Toptracer, will transform driving distances by unlocking their full business potential through advanced data collection, business intelligence, and commercial management tools, all while improving the experience for a variety of travelers.
“This partnership is a solution to provide a much-needed challenge to the automotive industry,” commented Jonas Runnquist, Executive Director of Range Strategies. “We know our customers experience a significant increase in traffic after installing the Toptracer Range and this next step will improve performance and profitability by improving the way agencies collect and use customer data to improve their bottom line.”
This integrated solution not only addresses the growing need for better performance tools in the golf industry but also provides facilities with the ability to collect and grow customer data in ways not previously available.
By automating processes such as reservations, payments, and issuing balls, operators can reduce their reliance on manual labor, streamline operations, and improve profitability. Visitors to the range can make reservations easily from anywhere, with an app linked to the Toptracer Range information.
Key features of the new driving distance solution include:
- Absolute business intelligence – Services can collect and analyze data about customer behavior, sales trends, and distance usage to make informed business decisions.
- Powerful revenue management – Golf clubs can use data insights to increase pricing, increase stays on the course, and improve profitability.
- Improved customer engagement – The solution provides a seamless experience, from booking to releasing balls, and includes personalized messages, promotions, and membership offers tailored to each player.
- Toptracer integration – Players enjoy a seamless experience from booking their place online or with their smartphone, to receiving a personalized welcome message when they turn on the screen at the port for their distance session.
Henrik Ahlin, founder and CEO of Sweetspot, added: “This partnership with Toptracer fits perfectly with our mission to challenge the business models of golf. By combining our commercial platform with Toptracer technology, we are equipping golf courses with the tools they need to improve their operations and grow their business like never before.”
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