Golf Business News – Fujikura celebrates three decades of shaft innovation and performance

Fujikura celebrates 30 years this year, marking three decades of innovation, performance and dominance in the golf shaft industry.

Heritage of Valuables
Since the founding of its American headquarters in 1994, Fujikura Composites America has been at the forefront of design and development to produce the world's best golf shafts. Within a few short years, the company set a new standard in the golf shaft industry. Through product iterations and cutting-edge advancements, Fujikura has earned the trust of golfers at all levels, from weekend warriors to the world's best players.

Here are some highlights from this 30-year timeline:

• 1998: The iconic Speeder 757 was released on the PGA Tour, and instantly became a game changer for the performance of wood shafts.
• 2000: The Speeder 757 became the #1 Driver and Wood shaft on the PGA Tour in 2000, solidifying Fujikura's place among the golf world's elite.
• 2001: Fujikura shafts captured their first major championship titles, with new designs such as the Prototype 70 (later Vista Tour 70) and Vista Pro 90.
• 2003: Fujikura celebrated his first victory at Augusta, using the Speeder 757, and two other Majors Championships that year.
• 2010: The introduction of ENSO technology revolutionized shaft design through 3D motion capture and analysis, furthering Fujikura's leadership in shaft engineering.
• 2019: Fujikura introduced the groundbreaking VENTUS shaft with VeloCore technology, setting a new standard for speed and stability in wood shaft performance.
• 2020: VENTUS Red and Black complete the VeloCore launch, and VENTUS Black records its first Major win at Augusta.
• 2022: VENTUS TR is introduced to the VENTUS lineup and Fujikura wins three more Majors in one season for the second time.
• 2023: AXIOM iron shafts are introduced, incorporating VeloCore technology in the iron shaft for the first time in the products history.
• 2024: Fujikura introduces the next generation of the VENTUS series with VeloCore+ technology. Alongside another Major win and Tour Championship title, Fujikura introduces the new PRO Series, continuing the legacy of innovation and performance.

Tour Dominance
Throughout their history, Fujikura shafts have played an important role in many victories and major championships. From the early success of the Speeder 757 to the modern dominance of the VENTUS, Fujikura has been trusted by professionals in more than 20 major tournaments and has won dozens of professional tours. Finishing the 2024 season as the #1 driver and Wood shaft on Tour for the second year running, Fujikura continues to cement its legacy as the shaft of choice for the world's best players.

Celebrating 30 years of service
“We are incredibly proud to celebrate 30 years of excellence,” said David Schnider, President and CEO of Fujikura Composites America. “From the early days of our journey to the latest shaft technology, Fujikura has always focused on delivering performance through innovation. Many thanks to the golfers, pros, vendors, and our Fujikura Charter vendors who have supported us over the years. As we look forward, we are excited to continue to push the limits of what we are capable of in golf.”

Vision of the Future
In addition to celebrating the achievements of the past, Fujikura is looking forward to the future by introducing the advanced VeloCore+ technology in the 2024 VENTUS Red, Blue, and Black shafts.

This state-of-the-art technology provides golfers with even greater stability and speed, providing further development to the established VENTUS name. Additionally, the newly introduced PRO Series line will provide club members with another versatile shaft series, building on Fujikura's established and proven product history of custom bending profiles.

Contributing to some of golf's greatest moments over the past 30 years, Fujikura continues to lead the way as the premier performance golf product. Evidenced by a proven track record of outstanding Tour performance and Major events, during their 30-year history these trusted products have filtered though the bags of thousands of golfers around the world. From beginners to high-level professionals, Fujikura has consistently shown their comprehensive shaft system can benefit golfers of all levels and abilities.