Gervonta 'Tank' Davis drew between 325,000 and 350,000 pay-per-view buys for his fight with Frank Martin on June 15 at the MGM Grand Garden Arena in Las Vegas.
Those numbers are good, considering that Tank's opponent, 'The Ghost' Martin (18-1, 12 KOs), is not a well-known fighter among the sport's casual fans.
The purchase is the development of the star Tank Davis, but not close to the 1.2 million numbers of the Ryan Garcia fight in April 2023. That fight was a special case because Tank was fighting someone with a very large social network, and he was not there. t bring in all the fans alone like he did to Martin.
Canelo Alvarez Still Holds the PPV Throne
While Tank's PPV numbers were good for the Martin fight, Canelo Alvarez still holds the PPV record and is currently the Face of Boxing. Undisputed super middleweight champion Canelo's fight on May 4 against Jaime Munguia, who is not a big name, brought in 500,000 buys.
Those numbers show that Canelo is still popular and draws more audiences than Tank Davis, even if he's fighting a no-name fighter. Munguia is well known among die-hard boxing fans in the US but not the general public.
So, he wasn't much of a help to Canelo in bringing in 500K buys on May 4. Canelo did that on his own. Canelo is still the most marketable fighter in the sport, and that won't change unless Tank Davis makes a surge in popularity. The only way he can do that is to improve the quality of his opposition.
The Importance of PPV Numbers in Boxing
PPV numbers account for the star power of fighters. They measure a fighter's sales, which shows how well they are making money from their fights. Tank's PPV buy for Martin was great, but it couldn't compare to Canelo's 500K.
In order for Tank to catch up to Canelo, he will need to make some adjustments, improve his opposition, and be more active on social media.
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