Golf Business News – The International Golf Federation has partnered with TMRW Sports

The International Golf Federation and TMRW Sports have announced a strategic partnership focused on using technology to help increase participation in golf.

TMRW Sports, founded by Tiger Woods, Rory McIlroy, and sports executive Mike McCarley, is focused on creating innovative media solutions for fans and participants to create new connections with sports. This campaign is in line with the IGF's commitment to the international development of the game of golf and the IGF's leadership role in helping its membership of 152 national federations and using the expertise of 22 professional tours to make golf more accessible.

With the recent announcement by the International Olympic Committee proposing the creation of the Olympic Esports Games, this potential new platform adds an exciting dimension to the partnership between the IGF and TMRW Sports, using this growing digital platform to engage a wider, younger audience. The strategic partnership was announced today by Antony Scanlon, chief executive of the IGF, and Mike McCarley, founder and CEO, TMRW Sports.

“We believe in TMRW Sports' vision of combining virtual and live competition to inspire new fans and bring them closer to the game of golf,” said Scanlon. “After hearing how they were using technology through TGL, we see the potential growth of golf through the use of new forms of technology-infused sports and how we can engage a wider – and emerging – audience to increase participation, especially among the young and the underprivileged. – traditional golfers. TMRW Sports' approach to reaching new fans and participants is another example of innovation in sports that will help promote growth and participation around the world.”

“TMRW Sports is inspired by the power of the Olympic Movement and how it unites the world through the joy of competitive sports. As society continues to evolve, adapt, and embrace new forms of technology, sports-specific apps continue to provide an important role in shaping the future of sports and its integration into mainstream culture.

“Therefore, as we create a new way to embrace technology within golf, it is exciting to add the IGF and its global reach to its national federations and professional tours as partners. “Both the IGF and TMRW Sports share a vision that unites golf's traditions with a technology-driven future to reach new audiences from all walks of life and from all corners of the world,” said McCarley.