Why it's important to have fully engineered Callaway clubheads

In the golf club, there is a stigma that forged irons are reserved only for elite golfers who value the performance of a small clubhead and the forged feel.

But on this week's episode of GOLF's Fully Equipped, co-hosts Kris McCormack and Wadeh Maroun break down how Callaway combats that stigma with its Apex Ai200 and Apex Ai300 irons.

“Callaway is the only company out there that makes components that are completely engineered into that hollow, metal type that players are away from,” McCormack said. So a lot of companies out there have molded faces that they're going to put on the chassis of the actors or they're going to put other different materials in there.”

So what does that really mean? McCormack elaborated.

“A lot of it comes down to feeling consistency, acoustics, stability, ball speed, spin,” McCormack said. “You look at golf when you divide it into different people, different types of players, right? And there's always this kind of stigma that the better players have fake products in their bags. So, if you're looking at a player-grade instrument or something that has game-enhancing components in it, more often than not, when you go into those categories and you have a variety of different types of materials that come into your design. instruments, you sacrifice hearing, you sacrifice acoustics. And there aren't many answers there.

Callaway Apex Ai200 Custom Irons

$200

The Apex Ai200 Irons are carefully designed for pure feel, power, and consistency. These beautiful hollow body designs combine performance and precision in our player's full range irons, delivering exceptional performance yet. Premium Look and Feel The hollow-body construction combined with the 455's polished face creates a tour-class sound and feel. This advanced construction is combined with a stunning, high-quality design that will attract you more than ever. The Ultimate Player Grade Iron In addition to improved feel, the Forged 455 Face Cup delivers outstanding power across the face. This unique combination of power and feel sets the Apex Ai200 apart from the rest. Amazingly Consistent Ball Speed, Spin, and Dispersion The Apex Ai200 achieves incredible consistency with the Ai Smart Face. Using real golf swing data combined with artificial intelligence, Ai Smart Face produces outstanding speed and spin consistency with strong dispersion on the green. Advanced Flight and MIM's well-positioned Forgiveness ensures perfect CG for your best launch windows. And the Dynamic Sole Design ensures improved turf interaction to provide more forgiveness on the turf.

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“So being able to keep some of that built-in stuff still gives a feel, a sound that a lot of players will love.”

McCormack points out that while the feel and sound preferences are different for each player, most will still prefer the feel of a fake product.

Then the technical benefits that Callaway packs into the head are what make the Ai200 and Ai300 stand out, Maroun added.

Callaway Apex Ai300 Custom Irons

$200

The Apex Ai300 Irons are carefully designed for pure feel, power, and consistency. These beautiful cavity-back designs feature a slightly larger profile that combines performance and forgiveness in our perfect game-enhancing tool, delivering performance that's independent yet. Premium Look and Feel The forged back design combined with the 455 molded face creates a tour-class sound and feel. This advanced construction is combined with a stunning, high-quality design that will attract you more than ever. Our Perfect Game-Improving Steel In addition to improved feel, the Forged 455 Face Cup delivers outstanding strength across the face. This unique combination of power and feel sets the Apex Ai300 apart from the rest. Amazingly Consistent Ball Speed, Spin, and Dispersion The Apex Ai300 achieves incredible consistency with the Ai Smart Face. Using real golf swing data combined with artificial intelligence, Ai Smart Face produces outstanding speed and spin consistency with strong dispersion on the green. Advanced Flight and MIM's well-positioned Forgiveness ensures perfect CG for your best launch windows. And the Dynamic Sole Design ensures improved turf interaction to provide more forgiveness on the turf.

buy now

View Product

“It will give you a virtual feeling of a club that has been injected with something to help you maintain the same ball speed, keep you consistent distances, all those types of things,” he said. So if you miss a putt, instead of being 15, 20 yards short, like you might have with a fake iron, you'll end up maybe five yards short.

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Jack Hirsh

Golf.com Editor

Jack Hirsh is the equipment editor at GOLF. A native of Pennsylvania, Jack is a 2020 graduate of Penn State University, earning degrees in broadcast journalism and political science. He was the captain of his high school golf team and recently returned to the program to serve as the head coach. Jack is also *still* trying to stay competitive with the local novices. Before joining GOLF, Jack spent two years working at a TV station in Bend, Oregon, primarily as a reporter/multimedia reporter, but also producing, anchoring and even presenting weather. He can be reached at [email protected].