QHotels Collection has established a new partnership with Underpin Sports, a psychological and player development company supporting the next generation of golf talent.
This partnership reinforces QHotels Collection's position as one of Underpin's prestigious 'Eagle' partners and demonstrates their commitment to fostering the growth and development of the game.
Keith Pickard, Director of Golf, Health Club & Spa at The QHotels Collection, commented: “We are delighted to be partnering with Underpin and the 72-Club. Their approach to coaching and developing players is unique and fully aligned with our mission to promote and grow the game of golf, with a strong focus on improving opportunities for all players.”
As an Eagle member, IQHotels Collection will play a key role in Underpin's overall efforts by supporting the development of its player development program.s. These programs are designed to improve mental performance, focus on mental toughness, emotional regulation, and overall player well-being.
Greg Robertson, founder and Director of Coaching at Underpin, said: “This partnership with The QHotels Collection not only enables us to expand our reach and influence, but also furthers our mission of unlocking high performance among golfers at all levels.
“By joining Underpin's existing network of corporate members within the Underpin 72 Club, QHotels Collection will gain access to golf and corporate events, as well as valuable business networking opportunities.
“Together, this partnership supports the funding of the mental training that Underpin provides to its portfolio of elite novice players, helping them reach their full potential and succeed at the highest level of the professional game.”
Looking ahead, QHotels Collection and Underpin expect that this partnership will continue to help set a new standard in player training and support, aiming to produce measurable improvements in player performance and mental health over the next five years.
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