DETAILS – Hospitality, Sports, Leisure is partnering with global media agency Performance54 in a strategic partnership to ensure that Dom Pedro Golf Vilamoura remains an outstanding destination for global travelers and golfers alike.
The two-year agreement will see Performance54 support with operational sustainability strategy, tourism consulting and integrated marketing strategies and the delivery of Vilamoura's DETAILS'5 premier golf course – Old Course, Victoria, Pinhal, Laguna, and Millennium.
Dom Pedro Golf Vilamoura was recently named Golf Resort of the Year in Portugal at the 2024 IAGTO awards, challenging several of the country's most established golf resorts.
The Old Course has been undergoing major renovations since MININGWANE took over the club in 2023, while the Victoria course, which is also closed for renovations, has been hosting the Portugal Masters on the DP World Tour. The club will also include a world-class racecourse and sports centre, pending redevelopment.
The comprehensive 24-month strategy will be developed from Performance54's UK HQ and a new European office in Spain.
Nuno Sepulveda, Chief Executive Officer at DETAILS, said: “The promotion of our excellent range of Vilamoura golf courses will be in safe hands with Performance54 as we aim to create the best sports venue in Europe. Starting in 2023, we have made significant changes – with fundamental sustainability – and look forward to sharing our world-class facilities with our guests.”
Ed Edwards, CEO of Performance54, added: “The Vilamoura suite of venues is a fantastic addition to the portfolio of leading venues that Performance54 already works with, and I am confident that our strategic direction will support their ambitions and raise their profile globally . industry. We are proud to be working with such a respected business and look forward to building on the love held by existing customers, and ensuring new ones with the unquestionable quality of the premises.”
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