Golf Genius has appointed experienced golf industry expert Michael Pask as an advisor, continuing the investment and expansion of the software company worldwide.
Pask joins a team with extensive experience in the golf industry, having served as a Senior Vice President at IMG for over 20 years – leading multiple areas within the areas of golf infrastructure, consulting, education, Olympic and sports.
“It is a pleasure to support the Golf Genius team, as I have known for many years. They have built an amazing business, supported by world-class software and people, and as the golf ecosystem looks to interact with technology and data in a meaningful way there is a great opportunity for Golf Genius to build on these amazing foundations,” said Pask. , who is the founder and director of the strategic advisory firm Taliesin Advisory.
Some of Pask's notable roles include running IMG's Golf Course Design and Management business, transforming their International Academy Business, and working with their Olympic delegation team, overseeing the careers of the likes of Sir Steve Redgrave, Michael Johnson and Dame Katherine. Grainger. He also served as one of the oldest Non-Executive Directors in Golf England's history (2016-2024), helping to support the organisation's structural and financial growth.
Mike Zisman, CEO of Golf Genius, said: “It is a pleasure to welcome Michael to the Golf Genius Advisory Team. Michael has incredible experience and knowledge of the global golf scene, as well as a wide range of trade associations. We look forward to working with him in the years to come, as we look to capitalize on the incredible opportunity that Golf Genius presents.”
Pask's extensive experience will provide Golf Genius with advice and ideas to further grow the business, and position the software at the forefront of the golf industry and provide golf managers and facilities around the world with solutions that create an enhanced golf experience.
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