Golf Business News – Glen Moray whiskey is the new Official whiskey for the Senior Open

Glen Moray single malt Scotch whiskey is revolutionizing the world of golf after it was launched today (30th May) as the new Official Senior Open Whiskey presented by Rolex.

The three-year, six-year partnership will begin this summer when the prestigious tournament – Europe's only major championship – returns to the home of golf in Scotland and the stunning setting of Carnoustie Golf Links.

From 25 to 28 July, an expected crowd of 35,000 spectators can look forward to visiting the Glen Moray pub in the Championship Village – along with four days of world-class play and a rare opportunity to see some of golf's greatest legends in action.

The Glen Moray team – including Global Brand Ambassador Iain Allan – will be on hand for the ultimate treat, offering a taste of the famous smooth and fruity single malt whiskies, as well as a cocktail designed to excite fans over the four. – event of the day.

In more news, Glen Moray has been reconfirmed as the official whiskey of the Tartan Pro Tour: a Scotland-based development tour for male and female golfers, founded by golf icon and 1999 Open Champion, Paul Lawrie.

From May 2024 and visiting 13 Scottish golf courses during the year, Glen Moray will be hosting dramas at each venue – as well as being the title sponsor of the 'home leg' event at Nairn Dunbar Golf Course next to the mill. .

Brewed in the historic town of Elgin since 1897 and now one of the UK's best-selling malt whiskies, Glen Moray will be supporting its new golf partnership with a marketing campaign that explores the deep Scottish roots shared by whiskey and golf, as well as the joys of golf. The 'Classic Round' – both golf and whiskey. This will be rolled out across all advertising, digital and PR channels as well as a range of trade activities in the UK.

Jamie Stewart, UK Commercial Director of Glen Moray's parent company LMB-UK said: 'We are delighted to be joining the Senior Open Championship and an event known for its world-class golf and exciting atmosphere, which is among the most popular venues in the UK. . studies. Golf whiskey and Scotch have a lot in common, from our popularity as Scottish icons around the world to our shared ability to gather friends together for good times. As the official whiskey of the Championship, we are very much looking forward to celebrating these shared heritages, as well as introducing our single malt whiskeys and the story of Glen Moray to golf fans. And we're very proud to be supporting Scottish golfers in the early stages of their careers through our partnership with Paul Lawrie's Tartan Pro Tour.'

Edward Kitson, Championship Director at the European Tour Group, added: 'The Senior Open presented by Rolex is where legends of the game test their skills on some of the best courses in the UK. It's only fitting that the famous Scottish whiskey will be there again. We look forward to working together to showcase their products to the thousands of Carnoustie fans, who can sample Glen Moray's single malt whiskey when they take a break from watching the in-course action.'

Paul Lawrie also welcomes Glen Moray to the Tartan Pro Tour sponsors stable. He said: 'It's great to have the support of Glen Moray as a sponsor of the event. We are looking forward to the first tour of Nairn Dunbar Golf Club in the Moray Firth, next to the Glen Moray Distillery. The Tartan Pro Tour is becoming increasingly popular with players aspiring to reach the highest levels of professional golf and to have a global brand like Glen Moray supporting the sport – with both the Tartan Pro Tour and the Senior Open – is fantastic news.'

The Senior Open presented by Rolex is jointly run by the European Tour Group and The R&A and is played every July at one of the UK's most prestigious golf courses.