Golf Business News – Scotland's first Toptracer, Mearns Castle, hits £10 million

In the first year after installation, Mearns Castle Golf Academy saw significant gains, increasing its annual number of golf balls hit to just over 4 million. The following year, as the Toptracer product continued to develop and gain momentum, profits increased by 25% at the Glasgow driving range, with growth continuing steadily through 2020.

2020 has brought challenges around the world, and while closures in Scotland have hampered business, the long-term impact of golf's wider growth has been felt at Mearns Castle – the number of different balls hit on the course is now over 10 million per year, an increase of over 150% on pre -Toptracer.

Russell Gray, General Manager at Mearns Castle, commented on how Toptracer has helped the business to succeed over the past four years: “Toptracer has allowed us to ride this wave of golf participation in 2020 and 2021, and increase revenue at a really critical time . We put up numbers in those years that I don't think we'll ever repeat, and it was almost entirely because of Totracer that we were able to do that.”

The increase in traffic at the range has benefited the wider business in more ways than one, with the on-site cafe more popular than ever, while bookings for the venue's conference, meeting and party rooms have increased significantly. On the golf side of the business, the on-site golf course is now booked almost 20% above pre-pandemic levels, golf memberships are high, and in-house golf professionals are always fully booked.

The area has also seen an increase in non-golfers using the facility, with a 50/50 split between golfers and non-golfers of all ages, ages and abilities. In particular, the area has seen a significant increase in 20 to 35-year-olds visiting the driving sector, as well as a growing number of female customers.

“Their software and experience are constantly being improved with new games, new features, and more – and that comes every quarter, ensuring something new and exciting for the customer. “What Toptracer offers to the driving style is something unique and classy to market and sell to people,” added Gray.

Toptracer technology powers over 1000 Toptracer Range driving distances in over 35 countries. Learn more at toptracer.com